4030C Asennuskaiutin

Maailmassa ei ole montaa ruokakauppaa, josta löytyy Genelecin äänentoisto, mutta K-Supermarket Hertta Helsingin Herttoniemessä ei selvästikään ole mikään tavallinen marketti. K-Supermarketit kuuluvat K-ryhmään, joka on Suomen toiseksi suurin päivittäistavarakaupan toimija ja yksi Pohjois-Euroopan suurimmista. K-Supermarketteja on noin 250 ja ne tarjoavat asiakkailleen huippuluokan myymäläkokemuksen, joka pitää sisällään huolella valitun valikoiman paikallisia tuotteita ja erikoisuuksia. K-Supermarket Hertan kauppias Markus Ranne päätti panostaa kokemukseen entistä aistinvaraisemmalla markkinoinnilla – tuoksu- ja äänisuunnittelun yhdistelmällä houkutellaan asiakkaita ja rohkaistaan heitä viipymään. Hän kutsui helsinkiläisen Sevende Aromasin aistinvaraisen markkinoinnin asiantuntijat suunnittelemaan ympäristön, johon he käyttivät Genelecin 4000-sarjan asennuskaiuttimia.

“Äänillä voidaan vaikuttaa ihmisten viihtyvyyteen ja ostokäyttäytymiseen kaupallisissa tiloissa ja ympäristöissä, kuten supermarketeissa, hotelleissa, toimistoissa, baareissa ja ravintoloissa. Kuulo on ihmisen kolmanneksi hallitsevin aisti”, kertoo Sevende Aromasin perustaja ja toimitusjohtaja Eero Niskanen. ”Tutkimukset ovat osoittaneet, että oikeanlainen ääniympäristö voi kasvattaa myyntiä jopa 30 % ja sillä on myös positiivinen vaikutus työntekijöiden työtehokkuuteen. Mitä tulee tuoksusuunnitteluun, tutkimukset kertovat meille, että asiakkaat viipyvät jopa 40 % pidempään hyväntuoksuisessa ympäristössä. Tuoksu on siksi tärkeä osa brändäystä ja K-Supermarket Hertta halusi sisällyttää molemmat elementit osaksi kaupallista strategiaansa.”

On luonnollista, että halutaan asioida miellyttävissä paikoissa. Tuoksun yhdistäminen oikeaan äänikokemukseen vaikuttaa positiivisesti asiakastyytyväisyyteen.

Äänisuunnittelija Aki Päivärinne kertoo, että tehtävänä oli luoda rento ja immersiivinen äänimaailma juuri remontoidulle hedelmä- ja vihannesosastolle sekä stereoäänentoisto karkkiosastolle. "Tämä oli inspiroiva tehtävä, sillä olin luonut myös myymälän aiemman monofonisen äänentoiston, mukaan lukien sen olut- ja juomaosaston", hän sanoo.

“Käytän työssäni erilaisia tietokoneohjelmia, esimerkiksi sähköakustisia mallinnusohjelmistoja. Tässä tapauksessa, kun hedelmä- ja vihannesosaston kaiutinkokoonpano ei ole symmetrinen, loin mallin tilasta ohjelmiston avulla ja laskin realististen 3D-äänikuvien vaatimat viiveajat."

Kokoonpano koostuu kahdestatoista Genelec4030 -kaiuttimesta, jotka on sijoitettu tasaisin välein jääkaappien yläpuolelle tai ripustettuna kattoon, kun taas kahdeksan kompaktia 4020-kaiutinta löytyvät juomaosastolta ja neljä muuta on sijoitettu karkkiosastolle. Näitä täydentää kahdeksan strategisesti sijoitettua tuoksukonetta, jotka tarjoavat tuoksukokemuksen. Ohjaus tapahtuu QSC Q-SYS Core 110f -prosessorin avulla, jossa on kosketusnäyttöliittymä eri vyöhykkeiden säätöjen hallintaa varten.

”Hedelmä- ja vihannesosaston äänimaiseman kehittämiseksi aloin kuvitella jonkinlaista surrealististista, värikästä hedelmämaailmaa”, Päivärinne jatkaa. ”Aloin kuulla vehreitä metsiä, eläimiä kaukaisuudessa, vaihtuvia säätiloja, runollisia saksofonisäkeitä, valoa ja merta ja harmonisia pilviä pään päällä - luomassa rentouttavan ja turvallisen tunteen. Ensimmäisen kuuntelun jälkeen tein vain pieniä säätöjä materiaalin dynamiikkaan ja nyt se kuulostaa fantastiselta. Olen todella tyytyväinen lopputulokseen."

Jotta äänimailma olisi aidosti immersiivinen, on tärkeää, että se kuulostaa realistiselta. Tästä syystä valitsimme Genelecin.

Kysyttäessä, mikä vahvisti päätöksen käyttää Genelecin kaiuttimia tässä yhteydessä, Päivärinteen vastaus on suoraviivainen: ”Olen työskennellyt Genelecin kaiuttimien kanssa useissa projekteissa noin kymmenen vuoden ajan ja olen aina nauttinut niiden käytöstä. Tässä tapauksessa 4000-sarja tarjosi korkealaatuisen, luotettavan ratkaisun immersiivisen äänimaiseman luomiseen. Ne myös näyttävät hyviltä, mikä on bonusta!”

Äänimaailma yhdistettynä Sevende Aromasin tuoksusuunnitteluun ja järjestelmäintegraatioon on vaikuttanut merkittävästi myyntiin, kuten Helsingin yliopiston tuore tutkimus osoittaa. "Tutkimuksessa verrattiin aistinvaraisen markkinoinnin tuloksia vastaavan kokoisen supermarketin tuloksiin perinteisillä markkinointitekniikoilla", Niskanen kertoo. "Aistinvaraista markkinointia käyttävä supermarket menestyi kaikin puolin paremmin ja asiakastyytyväisyys oli huomattavasti korkeampi."

Sensorisen markkinoinnin vaikutusta ei mitata pelkästään välittömällä myynnin kasvulla. Positiiviset käsitykset ostopaikoista auttavat rakentamaan kestävän ja uskollisen asiakassuhteen myös pitkällä aikavälillä. On luonnollista, että halutaan asioida miellyttävissä paikoissa, ja kerta toisensa jälkeen on todistettu, että tuoksun yhdistäminen oikeaan äänikokemukseen vaikuttaa positiivisesti asiakastyytyväisyyteen.

”Käytimme laadukkaita tuoksuja ja loimme yhdessä lahjakkaan äänisuunnittelijan kanssa houkuttelevan äänimaiseman”, Niskanen jatkaa. ”Äänimaisemassa käytetään luonnonäänien ja musiikillisten elementtien yhdistelmää. Jotta se olisi aidosti immersiivinen, on tärkeää, että se kuulostaa realistiselta. Tästä syystä valitsimme korkealaatuisen äänentoistoratkaisun, joka perustuu Genelecin kaiuttimiin, sillä ne tarjoavat yksityiskohtaisen, rehellisen äänen jopa matalilla taajuuksilla. Ei ole epäilystäkään siitä, että Genelecillä oli merkittävä rooli lopputuloksissa.

“Madam Cuba is a simple but classy lady. Her passion for sharing an authentic Cuban experience has created a new level of refined and delicious drinks and cocktails.” So say the owners of the new Madam Cuba bar, ideally situated on the banks of the river Aarhus which flows through the historic Danish city of the same name. Dedicated to the art of cocktails and conversation, Madam Cuba wanted a premium sound system to enhance the Latin vibes and keep their customers entertained until the early hours. Local pro audio specialist Thomas Vestergaard specified a Genelec solution based on the ubiquitous 4000 Series installation loudspeaker range, in the RAW aluminium finish.

The active design removes the need for bulky amplifiers and associated cabling, simplifying the installation.

“As a high end bar serving a fabulous range of sophisticated drinks, Madam Cuba naturally wanted a sound system of the same calibre,” remarks Vestergaard. “They weren’t necessarily looking for a high powered system – the emphasis really is on an atmosphere where the quality of the sound combined with drinks and conversation all meld together for the perfect night. The keywords as far as audio is concerned were comfort and coverage. These are areas in which Genelec excels, so it was an easy choice. The gorgeous RAW aluminium finish – which looks amazing against the distressed brick walls of the bar’s interior – was the cherry on the cake.”

Vestergaard specified four powerful 4040s supplemented by a 7370 subwoofer for the DJ area in front of the bar, and nine compact 4030s with three 7050 subs for the mezzanine sofa/table area. Two compact 4020s in a bright yellow custom RAL finish keep the atmosphere alive in the rest rooms. Control is handled through a DBX zone controller running four zones with local control situated behind the bar.

The wide range of bracket options means that you can install them pretty much anywhere you like.

“We decided on the 4040s for the DJ/bar area plus the sub, because even though the brief was for background sound rather than a full PA system, when the bar is crowded, the noise levels can be quite considerable. The sound system needs to make an impact above that, but without giving the impression that it’s really loud and that you have to compete with it to make yourself heard,” explains Vestergaard. “The 4040s are pretty powerful but having the sub as well just adds a bit more bass extension for a really full, rich sound with bags of headroom to spare. The system is just purring rather than roaring.”

For the mezzanine area which is slightly removed from the bar, Vestergaard has opted for the same approach but slightly scaled down in terms of power. “The aim is that customers feel enveloped by the sound but not aggressed by it,” he clarifies. “They should just be enjoying the atmosphere and soaking up the Latin vibes at comfortable levels for a fun night out.

“Genelec loudspeakers are an excellent choice for this sort of application,” concludes Vestergaard. “They sound amazing out of the box, and the room response controls on the back offer further adjustments to tailor frequency response as required. The active design removes the need for bulky amplifiers and associated cabling, thus simplifying the installation process – always a plus – and finally the wide range of bracket options means that you can install them pretty much anywhere you like. They look as good as they sound, and the clients are invariably delighted with the end results.”

Vuonna 1963 perustettu Scandic on Pohjoismaiden suurin hotellitoimija, jolla on noin 280 hotellia kuudessa eri maassa. Scandicin liikevaihdosta 70% tulee liikematka- ja konferenssisektorilta, se on edelläkävijä yritysten yhteiskuntavastuullisuudessa (Corporate Social Responsibility) ja suurin osa sen hotelleista on sertifioitu pohjoismaisen ympäristömerkin uusien vaatimusten mukaisesti. Ketju on myös voittanut lukuisia palkintoja ja se on äskettäin valittu 11. kerran peräkkäin Ruotsin kestävimmäksi hotellibrändiksi Euroopan suurimmassa kestävän kehityksen bränditutkimuksessa Sustainable Brand Index ™:ssä. Viimeisin ovensa avannut hotelli on kaunis Scandic Grand Central Helsinki, johon suomalainen AV-asiantuntija Murea Oy on suunnitellut ja asentanut kattavan Genelec-äänentoistojärjestelmän.

Scandic brändinä arvostaa korkeaa laatua, eivätkä äänentoistojärjestelmät tee tästä poikkeusta

Suojeltu kohde sijaitsee aivan Helsingin päärautatieaseman vieressä, mahtavassa jugendtyylisessä rakennuksessa, joka toimi aiemmin VR:n pääkonttorina. Se on kokenut perusteellisen, kaksi vuotta kestäneen saneerauksen jossa on pyritty säilyttämään mahdollisimman paljon menneen ajan loistoa ja klassiset puitteet on yhdistetty kaikkiin moderneihin mukavuuksiin. Scandic Grand Central Helsinki on nyt myös ensimmäinen hotellirakennus maailmassa, joka on saavuttanut saneerausvaiheessaan arvostetun LEEDv4 Platinum -luokituksen. LEED (Leadership in Energy & Environmental Design) -sertifikaatti kattaa monia kestävän rakentamisen teemoja ja Platinum on korkein mahdollinen taso.

Kristian Sahenkari, Murea Oy:n Partner & Key Account Manager kertoo, että rakennuksen historiallinen merkitys ja entisajan loiston säilyttäminen olivat keskeisiä tekijöitä, kun pääkonttoria muutettiin hotelliksi. ”Rakennuksella on pitkä historia ja ensimmäisistä luonnoksista lähtien olimme sitä mieltä, että sitä tulisi säilyttää mahdollisimman paljon. Äänentoistojärjestelmän asennus oli suunniteltava erittäin huolellisesti alusta alkaen, koska Museoviraston oli hyväksyttävä kaikki asennustavat.”

Murea on sijoittanut yhteensä 28 Genelec 4030-asennuskaiutinta ja kaksi tehokasta 4040-kaiutinta kaikkiaan 17 erikokoiseen kokous- ja juhlatilaan, sekä baarialueelle, jossa vaaditaan äänentoistojärjestelmä, joka taipuu niin hiljaiseen taustamusiikkiin, energisiin DJ-keikkoihin, tai vaikka jääkiekon MM-pelien seuraamiseen!

”Genelec oli itsestään selvä valinta alusta lähtien”, Sahenkari jatkaa. ”Ensinnäkin Scandic brändinä arvostaa korkeaa laatua, eivätkä äänentoistojärjestelmät tee tästä poikkeusta; heidän kokous- ja konferenssitilansa ovat tärkeä osa tulonlähde, joten he halusivat parhaat mahdolliset laitteet näihin tyylikkäisiin, tarkasti suunniteltuihin tiloihin. Toiseksi Genelecin äänenlaatu on kiistaton ja kaiuttimien kauniit muodot sulautuvat saumattomasti ympäristöön - täydellinen yhdistelmä modernia tekniikkaa, muotoilua ja toimivuutta.”

Scandic otti käyttöönsä kompaktit 4030-kaiuttimet kaikkiin pienempiin kokoustiloihin, yksi pari jokaiseen huoneeseen, kun taas suuressa juhlatilassa – Grand Ballroomissa – on tehokkaat 4040-kaiuttimet musiikkia, puhetta ja esityksiä varten.

"Valitsimme 4000-sarjan, koska se on erityisen integrointiystävällinen", Sahenkari sanoo. ”Aktiivikaiuttimien muotoilu ja sisäänrakennettu vahvistin poistavat suurien ulkoisten vahvistintelineiden tarpeen ja yksinkertaistavat kaapelointia mahdollistaen puhtaamman asennuksen. Laaja valikoima kiinnitystarvikkeita oli myös suureksi avuksi kaiuttimien asennuksia suunniteltaessa, etenkin hotellin toisessa kerroksessa sijaitsevissa kokoushuoneissa, jotka on säilytetty alkuperäisessä muodossaan. Ne kaikki ovat Museoviraston suojaamia ja heidän täytyi hyväksyä asennusprosessin jokainen vaihe, samoin kuin sisustussuunnittelijoiden, jotka tarkastivat kaiuttimien paikat esteettisestä näkökulmasta. Työskentely suojellussa rakennuksessa oli vaativaa, koska et voi vain porata reikiä ja viedä kaapeleita minne haluat! Meidän täytyi käyttää viittä tai kuutta erilaista kiinnitystyyppiä eri tiloissa – ja totta kai Geneleciltä löytyi oikea tuote jokaiseen tilanteeseen.”

Genelec täytti ehdottomasti kaikki tämän asennuksen odotukset

Scandicin kolme kerrosta kattavaa AV-järjestelmää voidaan hallita keskitetysti. Dante-formaatissa siirrettävän digitaalisignaalin I/O-laitteille asennettiin kaksi laiteräkkiä.

"Genelec täytti ehdottomasti kaikki tämän asennuksen odotukset", Sahenkari kiittää. ”Se on korkealaatuinen suomalainen brändi, joka on rakennettu kestävien periaatteiden mukaisesti; erittäin tärkeä asia Scandicille, kun otetaan huomioon myös heidän vahva sitoutumisensa kestävään kehitykseen. Lisäksi Genelec-kaiuttimien ajaton muotoilu ja kyky tuottaa virheetöntä äänenlaatua vuosikymmenten ajan, tekivät niistä täydellisen valinnan. Kaikki ovat todella tyytyväisiä."

Tomi Björck is one of Finland’s best-known chefs and restaurateurs. With ten restaurants and two bakeries already to his name across Finland, Sweden and Australia, Björck with his wife Minka and three other associates embarked on their latest project in Spring 2020. Lily Lee, in the heart of the Finnish capital of Helsinki, offers a range of unique dishes inspired by Taiwanese cuisine, Hong Kong’s street kitchens and classical Cantonese cooking. Finnish AV integrator, 4Business Oy, installed a Genelec loudspeaker system in the environmentally friendly RAW aluminium finish to enhance the dark, sultry interior with a high class audio experience that blends perfectly into the lush surroundings.

The full, rounded sound of Genelec is key for us and it is totally unique. No other brand sounds quite like it.

In fact, Björck contacted Genelec directly for his latest project. 4Business’s Janne Lankinen was unsurprised by Björck’s choice. “Music and atmosphere are crucial elements for Tomi at all of his venues, so an easy-to-use, high quality audio system was a must-have feature for Lily Lee. Whilst he aims for a relaxed atmosphere, the emphasis is always on quality and natural materials and ingredients – whether it be the quality of the food, the furnishings, or the sound system. It therefore comes as no surprise that he went straight to Genelec for his audio requirements.”

“We have had Genelec loudspeakers in almost all of our restaurants and there is no other brand we would go with,” confirms Lily Lee’s Minka Björck. “The full, rounded sound of Genelec is key for us and it is totally unique. No other brand sounds quite like it. We like to play music quite loud in our venues, so sound quality is super important. Finally, we love the sleek look of the loudspeakers, they work really well with our décor.”

Lankinen and his team installed a total of twelve Genelec 4030 installation loudspeakers in the distinctive RAW finish across the three areas of the restaurant. “The RAW aluminium finish blends beautifully with the dark, slightly industrial feel of the restaurant, even adding an aesthetic touch of its own,” says Lankinen. “The 4030s deliver excellent acoustic output and controlled directivity from a pleasingly compact enclosure, and of course they match all of the client’s requirements in terms of a minimised carbon footprint thanks to sustainable production practices and an extended product lifecycle. When you add top notch build quality and high brand value to the list, it’s difficult for clients to consider anything else!”

The twelve 4030s were installed as a zoned, distributed system throughout the restaurant, lounge and bar. For processing and routing, 4Business opted for a Symetrix Prism 4x4 Dante processor and a T-5 touchscreen control panel loaded with 4Business’s own graphical user interface for straightforward fingertip management and control. “We have found that this combination is perfect for restaurant staff as a low-threshold, easy-to-use control solution in hospitality environments,” remarks Lankinen. “It gives them everything they need – and no more!”

“I’m really pleased with what we’ve achieved here as it wasn’t as straightforward as you might think,” he continues. “We had all but finalised our designs when the COVID-19 pandemic hit, and of course, that changed everything. The hospitality industry has been particularly hard hit – even if here in Finland I think we were spared the worst of it. Opening a new business in the hospitality sector during these times represents a considerable risk, and so we were pretty much forced to go back to the drawing board in order to keep costs to a minimum. The challenge, of course, was that the initial requirements hadn’t changed – we still needed to provide high class music reproduction with excellent coverage and enough SPL capacity to handle DJ performances during weekends. As a result, we had to be pretty creative with our design – especially in terms of loudspeaker alignment – in order to deliver the same stunning results with fewer loudspeakers than initially planned.

The RAW finish looks superb and thanks to some clever loudspeaker placement the system sounds amazing.

“Frankly, the 4000 Series loudspeakers that we opted for in the end have really proven their worth,” concludes Lankinen. “They are truly excellent loudspeakers for this kind of environment. The RAW finish looks superb and thanks to some clever loudspeaker placement and judicious use of the on-board room compensation controls plus a tiny bit of external processing, the system sounds amazing. I’m grateful that the customer has been able to open a new high-end restaurant during a difficult year, and that we have had the honour of being a part of it.”

The Rival hotel in the chic and bustling Södermalm district of Stockholm is renowned as one of the city’s favourite meeting spots. A building with lots of history, it has remained dedicated to entertainment and hospitality since its beginnings in 1937. In 2002, the complex was purchased by Benny Andersson (yes, that Benny Andersson from the legendary ‘70s supergroup, ABBA) along with two associates, and extensive redevelopment work began to shape the complex into what it is today – a luxury 99-room boutique hotel complete with bars, a bistro and café, modern meeting facilities and a theatre. The latest addition is a brand new bar named after Benny’s faithful Jack Russell terrier; Watson’s Bar offers food and drinks in a vibrant atmosphere with great music at the heart of the experience. A Genelec 4000 Series sound system ensures that the pulse never stops.

Open seven days a week from 11am – 1am except Sundays which has a Monday-morning-conscious closing time of 11pm, Watson’s Bar has rapidly become a favourite haunt for a relaxed lunch, a sneaky afternoon cocktail and of course afterwork DJ sessions. The combination of comfortable, attractive seating areas, cocktails, oysters and champagne, generous opening hours and excellent music has proved extremely popular with hotel guests and Stockholm residents alike. Rival turned to Adolfsson & Partners – a Stockholm-based firm who specialise in delivering turnkey building and interiors solutions – to conceive, design and deliver the new space. AV integration specialists, Hages, were engaged to design and install a fully integrated sound system capable of delivering a high quality, relaxed music experience during the day as well as high energy DJ sessions for the evening crowd.

Genelec is an ideal choice for this type of installation where sound quality, tonal balance and high reliability are paramount.

Genelec loudspeakers had already provided many years of reliable service in the upstairs area of the hotel, so Hages had no hesitation in recommending a system for the new Watson’s Bar based on Genelec 4000 Series installation loudspeakers. “Our challenge was to accomplish a nice, full-bodied sound that would cover the whole of the new Watson’s Bar, from the leafy outdoor terrace through to the bar inside plus the reception and lobby,” says Hages’ Thomas Axelsson. “We decided on a combination of Genelec 4040 and 4030 loudspeakers supplemented by a 7360 subwoofer for low end reinforcement. We had less than three weeks to turn the project around and quite a few space restrictions to adhere to, but I’m delighted with the results, as is the client.”

"Genelec is an ideal choice for this type of installation where sound quality, tonal balance and high reliability are paramount," continues Axelsson. "Those were the client's criteria, and Genelec ticks all of those boxes. It's difficult to beat Genelec sound quality and reliability. Plus there was already an existing Genelec system in the bar upstairs that the client was very happy with, so it made Genelec a very easy choice.

"From our point of view we also wanted the solution to be easy to install, and Genelec 4000 Series loudspeakers are active, which means no external amplifiers to worry about. This is an important point when you're tight on space - and they also look great in the areas where they are visible. This is always a priority when architects are involved – they don’t like to see big ugly speakers cluttering up their design!”

However, for the Watson's Bar installation, the majority of the loudspeakers are completely hidden; five 4030s are concealed behind grilles over wall-hanging shelves down the sides of the bar, and the 7360 sub is neatly hidden in a specially built compartment under a sofa. Four powerful white 4040s grace the upper bar. Zone configuration and DSP is handled by a Bose ControlSpace ESP-880A processor connected to a programmable CC64 interface panel for straightforward, fingertip control of all zones and sources. A DJ output as well as a central music solution is housed in a technical cabinet behind the bar.

The response we received from guests during our opening week was absolutely fantastic.

Hotel Rival’s CEO Jesper Henryson is enthusiastic about the guests’ reactions to the new venue: “The response we received from guests during our opening week was absolutely fantastic. Both hotel guests and Stockholmers alike seem to have found a common meeting place to relax and enjoy great food and amazing cocktails in an atmosphere of jazz, funk and soul. Welcome to Watson’s Bar!”

Whilst the food and bedding are much improved upon its former prison days, much of the original architecture has been preserved, and there is no shortage of chains and handcuffs dotted around to remind guests of where they really are…

Rooms aside, Hotel Kakola also offers extensive conference and banqueting facilities in a unique setting. The company turned to Genelec partner and specialist AV integrator, Hifistudio Esitystekniikka to design and install a comprehensive sound system across all of the public areas of the hotel.

“The client wanted a high quality audio system capable of handling low level, high quality background music for the restaurant areas as well as crystal clear vocal reinforcement for conferencing purposes. The system also had to be capable of handling ‘easy’ live music when required,” explains Antti Vuorilahti, co-owner of Hifistudio. “It was also important for them to use domestic suppliers where possible in an effort to support the economy, reduce their carbon footprint and work against climate change, so the decision to use Genelec was a very easy one.”

Vuorilahti specified 24 compact Genelec 4020 and two powerful 4040 loudspeakers in RAW aluminium finish across three separate zones: the reception area; restaurant Ruben, located in the former prison canteen; and a versatile space known as the Pavilion which can be rented separately or combined with other restaurant facilities for larger events. It can also be used as a workspace and even divided into smaller units with the help of light wall structures.

“The RAW finish is ideal for Kakola,” emphasises Vuorilahti. “The industrial look fits perfectly into the ‘prison’ ambience and from a sustainability point of view, it ticks all the boxes as it requires no painting and less finishing material. Like most Genelec loudspeakers, the enclosure is made from recycled aluminium, and of course the sound quality is exceptional.” Another important point was the choice of active loudspeakers which reduces cabling and removes the need for external amplifier racks, making installation faster, easier and more discreet.

Symetrix Prism 8x8 digital signal processors provide effortless control over a Dante network for each of the zones. “Symetrix supplies high quality products that marry well with a Genelec solution,” says Vuorilahti. “They are easy to configure and – something that was high on the hotel team’s agenda – very easy to use. Symetrix touch panels in each zone allow hotel staff to select and control the sound sources in every area and even mix them if necessary. It’s all very neat, tidy and straightforward and delivers excellent results.”

Kakolanruusu, a restaurant that is also housed in the former prison building but under separate ownership from the hotel, has likewise been supplied with a Genelec 4000 Series audio solution, also designed and installed by Hifistudio.

Vuorilahti selected 14 mid-sized Genelec 4030 loudspeakers in white to deliver ambient background music with the ability to adapt to larger events when required. “Kakolanruusu caters for corporate groups as well as for private diners,” explains Vuorilahti. “Their spaces are fully equipped with screens and video projectors, so it was crucial that they had a high quality PA system to match. Genelec was an obvious choice for all the same reasons of reliability, sustainability and Finnish heritage. Like Hotel Kakola, we’ve provided a Symetrix Prism DSP (12x12) and touchscreen that offers the same easyto-configure, easy-to-operate control for an efficient system that looks as good as it sounds.

“From an integrator’s point of view, we have complete faith in Genelec as a company as well as in their products,” he continues. “Their service is excellent at every level, both pre- and post-sales, technical or whatever it is you need – there is always someone ready to help – and of course the products themselves are excellent. It’s rare that we have a problem with a Genelec installation, but if we do, it’s never a problem for long.

“Both of these projects – Hotel Kakola and Kakolanruusu – have been thoroughly enjoyable, even if we were faced with certain time constraints. We’re proud to have assisted with the transformation of a former prison into what it is today, and preserved a bit of Finnish history using Finnish products.”

Since their beginnings in 2009, the company has opened seven more restaurants and a cocktail bar in the Finnish capital of Helsinki and employs around 200 people. Farang, their flagship venue, has recently relocated to stunning new premises spread over two floors offering both public and private dining facilities plus a large bar. A key part of the overall experience is the soundscape, delivered by a comprehensive 4000 Series Genelec sound system, designed and installed by renowned Finnish AV integration specialists, 4Business Oy.

“The brief from Matti was very clear,” explains 4Business’s Janne Lankinen: “With the new premises, Farang is set to make even more of an impact on the Helsinki restaurant scene, so sound quality - along with everything else - had to be absolutely top notch. Genelec was an obvious choice for us as it matched all of the quality and reliability criteria – and Matti was already familiar with the brand as he’d used Genelec almost exclusively for his other restaurant projects.

“The layout and the surfaces of Farang were a bit of a challenge from an audio perspective,” Lankinen describes. “The feel is quite industrial with lots of exposed concrete and metalwork. There are no convenient - and sound-absorbing - false ceilings or wall panels to hide behind, so we had to make sure that all cabling, mountings and installation were done properly as everything was visible. It also meant we had to be very careful with our system design in order to minimise unwanted reflections and reverberations. The restaurant is situated in a building which also houses newly renovated offices, so we also had to ensure that there was no sound conduction through the structure to the other premises in the building, especially for the low frequencies. Finally, the restaurant is spread over two floors with a very large opening between them; not only did we need to design a system that would cover the whole area evenly with no dead spots or hotspots, but we were inevitably confronted with problems of sound leakage between the two floors.”

Lankinen and his team conducted exhaustive simulations to determine coverage before specifying a system comprising a total of 54 active Genelec loudspeakers and subwoofers. “We decided on the analogue 4000 Series loudspeakers - with Symetrix Prism DSP processors equipped with Dante I/O expanders for matrixing, EQ and delay - as it was a useful approach to optimise the overall cost,” notes Lankinen. “Our aim was to ensure that when you move around the space, the audio experience remains similar throughout, and that the sound pressure would not drop at any point in a way that you’d feel that the music was disappearing.

“We used a mixture of 4020s, 4030s and the powerful 4040s depending on required throw and maximum SPL. Every single speaker was meticulously aligned and DSP was adjusted individually for the best possible results. That, together with acoustic treatment to minimise leakage between floors has enabled us to achieve a system that works beautifully at low sound pressure levels throughout the restaurant, and still has enough power in reserve to be turned up when required for a real party atmosphere.”

For the 7300 Series smart active subwoofers that are mounted in the ceiling, 4Business designed a custom mounting solution that is mechanically isolated from the structure. This ensures that any vibrations are conducted into Sylomer absorbers rather than the hollow core slab which might cause unwanted disturbance elsewhere in the building. When it came to calibrating the subwoofers, 4Business used Genelec’s GLM software with AutoCal to speed up the final adjustment process and ensure that every element of the system was sounding its best.

Responsibility and sustainability are key principles for Farang, and Genelec supports and communicates these values.

“I’m delighted with the results,” reports Lankinen. “The audio system supports the Farang brand as a top-class, place-to-be venue in Helsinki. What’s more, responsibility and sustainability are key principles for Farang and BW Restaurants, and Genelec supports and communicates these values consistently, making them a perfect match. The atmosphere in the restaurant is social and relaxed thanks to carefully thought-out playlists and high quality sound support.”

We have crystal clear audio throughout that sounds amazing, yet doesn’t get in the way of conversation.

Matti Wikberg echoes Lankinen’s sentiments entirely. “All my goals have been achieved, and frankly, exceeded,” he admits. “Janne and his team identified the challenges from the outset and solved them beautifully. We have crystal clear audio throughout that sounds amazing, yet doesn’t get in the way of conversation, whether you’re two or ten people at the table. The right atmosphere enhances the experience immeasurably, and that’s what we’ve achieved here.”

Located on the bustling boulevard of the Avenida de República in the Saldanha district of the Portuguese capital, Mercantina Bistro 37 is the third Mercantina restaurant to open in Lisbon. The elegant building was formerly home to Café Cubana, the favourite watering hole of a coterie of Portugal’s most famous surrealist artists. Seven decades later, the interior with its striking murals and rich colours designed by architect Tiago Silva Dias, offers echoes of the building’s surrealist past. Leading Portuguese distribution and AV integration specialists, Garrett Audiovisuais, designed and installed a sophisticated zoned audio and control system across all areas of the bar and restaurant, based on Genelec 4000 Series installation loudspeakers.

According to Garrett’s Alain Pierre who managed the project, Mercantina’s owners were frequent clients at JNcQUOI – a prestigious Lisbon restaurant already equipped by Garrett using Genelec loudspeakers – and were very impressed with the audio system. “We were approached by José Bartolomé Duarte, one of the founding partners of the Mercantina brand, who asked if we could deliver a similar experience to JNcQUOI in their own new, high class Italian restaurant,” explains Pierre. “We responded to the tender with a Genelec solution which convinced the client to award us the AV contract.”

The brief was to create a multi-room, zoned solution to deliver high quality ambient sound throughout the various spaces of the restaurant, as well as the glamourous cocktail bar. The owners also wanted the possibility to create more of a ‘club’ atmosphere when required, either for Friday and Saturday nights or private parties.

The 4030s sound amazing at low levels and great when you turn it up for more of a party atmosphere.

Four zones were designated in all: firstly, the bar which is served by four powerful 4030 loudspeakers supplemented by a 7050 subwoofer. Garrett also supplied a pair of stereo audio inputs that could be fed from the DJ booth. “The 4030s sound amazing at low levels for the daytime and early evening crowd, but they are powerful enough and have sufficient low end that they sound great when you turn it up for more of a party atmosphere,” says Pierre. “When you add the sub into the mix, the whole place starts jumping!”

Garrett opted for six compact 4020 loudspeakers in the main dining area, plus a further 7050 sub for low-end extension when handling DJ performances or other sources. Single 4020 speakers have also been supplied for both Mercantina’s semi-private dining area and the private VIP room. A Xilica Neutrino A0816 audio matrix was deployed to define the zones, and level is controlled from a Xilica 7-SM touchscreen. All the other parameters have been pre-defined and locked out to ensure that neither the matrix nor the speaker system will ever be overloaded or overdriven.

“Our biggest issue was dealing with the challenging acoustics, as the restaurant occupies a beautiful old building with high ceilings – it looks good, but it’s quite hard to make it sound good!” recalls Pierre. “Ceiling height was definitely an issue, especially in the semi-private area, so we made some EQ adjustments within the audio matrix to correct the acoustic defects in the room. Combined with the room compensation controls situated on the rear panel of each loudspeaker, and of course the exceptional sound quality inherent in all Genelec loudspeakers, we have achieved excellent results.”

We have a reliable audio system that complements the aesthetics of the space.

Mercantina founding partner, José Bartolomé Duarte, confirms that the results are indeed all that he’d hoped for. “We loved what Garrett had achieved at JNcQUOI. The whole installation just oozes quality – both aesthetically and from an audio perspective. I wanted the same thing for our new Mercantina restaurant which is aimed at a similar clientele, and I’m pleased to say that Garrett has done a great job. We have a reliable audio system that complements the aesthetics of the space, sounds excellent, and is flexible and easy to use. The results are exactly what we’d hoped for.”

Nordic Choice turned to leading Swedish integrator, Informationsteknik, to design, supply and install the AV systems throughout the hotel. With offices in Stockholm and Malmö, Informationsteknik is one of Sweden’s leading suppliers of customised solutions of audio, lighting, and video technology for meeting and conference spaces. Informationsteknik had no hesitation in specifying Genelec throughout to meet the hotel’s exacting quality and aesthetic requirements.

The conference rooms are all named after the various spices that are sold at the famous Möllevångstorget market nearby. As a result, each room benefits from its own rich colour scheme according to the spice after which it is named. Cocoa, saffron and cinnamon are just some of the names that have inspired the décor.

“We deliberately chose to invest a little extra in technology in our meeting rooms as we wanted the best possible experience for our guests”

Gustav Rue from Informationsteknik’s installation sales department explains that of all the requirements specified in the brief, the need to match the technology with the décor was perhaps the most challenging. “When we were asked to find a comprehensive solution of very high quality, it emerged relatively early on that a decisive factor would be how the technology could be colour-matched to match the interior,” notes Rue. “Genelec proved to be the perfect solution, both in terms of quality and aesthetics.”

“We selected a variety of models from the 4000 Series of installation speakers depending on the size of the room,” he continues. “As far as quality is concerned, their clarity and vocal intelligibility is second to none. They are also incredibly reliable, which is important for a busy hotel conference environment. However, what really made the difference for this project was the fact that we could custom paint the speakers in absolutely any shade to precisely match the colour palette of each space. As you move from room to room, the feeling is completely seamless.”

Hotel manager Burim Sumiq is thrilled with the results. “We deliberately chose to invest a little extra in technology in our meeting rooms as we wanted the best possible experience for our guests,” he reveals. “We’re right in the centre of Malmö and only 30 minutes from Copenhagen so we’re ideally placed as a business hub.”

“We wanted to focus on sound and speaker experience, but with a special proviso: our conference rooms are really something quite special, each with a unique and carefully designed colour scheme, so it seemed important to us to find a company that could deliver a solution that could match the interior without compromising on sound quality. Our local integration partner, Informationsteknik, recommended Genelec, which I already knew to be a brand that stood for quality and fantastic sound. However, once the speakers were installed and we heard them for the first time, I was literally blown away. The sound was quite simply amazing. Best of all, it didn’t need to be excessively loud, the clarity and intelligibility at low volumes are superb, and that is really important for our guests – they don’t need to hike up the volume in order to have a great sound experience.”

Gustav Rue is delighted to have a happy client. “It’s always satisfying when the customer is happy, and in this instance it’s not just about the technology – which, in any case, is of top quality – it’s about the whole aesthetic experience, and Genelec really came through for us at every level. They are a great partner to work with – always helpful and engaged in our customer’s project, and of course, they make great-sounding loudspeakers!”

Fat Lizard Bar & Restaurant in Espoo, Finland, takes its name from the local Fat Lizard craft brewery who are partners in the business, and enjoys a prime location close to the town’s brand new metro station and Aalto University – a guaranteed source of customers! The restaurant chose to install a high quality Genelec sound system throughout, based on the 4000 Series range of active installation loudspeakers.

According to Fat Lizard’s Tiina Karling, Genelec was an easy choice. “We have worked with integrators ESF Esitystekniikka Oy in the past, and always trusted them as a high quality supplier. When we told them what we were looking for, they recommended Genelec straight away.”

ESF’s Risto Heininen explained that the new restaurant was looking for a high quality, flexible sound system that could feed separate zones across the bar and restaurant, where there is also a dance floor area. There is even a room set aside for private functions. “Technically the system had to sound great and offer individual control over each zone. Aesthetically it needed to be in keeping with the clean, modern look of the new venue,” says Heininen. “Genelec was an obvious choice.”

ESF installed a total of twelve 4030 loudspeakers across the restaurant and private function room, and six of the larger, more powerful 4040s around the bar/dancefloor area.

Karling is thrilled with the results. “We chose Genelec because we trust in Finnish quality and we know from experience that Genelec works,” she affirms. “By having the speakers in evidence rather than hiding them, we’re showing our customers that we have invested in a high quality system. It sounds very good across the whole area – very smooth yet detailed even at low levels, allowing customers to carry on conversations as well as enjoy the music, and of course when we turn it up, the whole place is hopping! We often receive compliments about the music we play – we wouldn’t be getting that sort of feedback unless the whole thing sounded good, so for me, that’s a vote of confidence in the system as a whole.”

The rampant success of the ‘très chic’ fashion and dining space in the former Teatro Tivoli convinced the owners that there was room in the market for a second high-level dining experience, but this time with a very different twist – JNcQUOI Asia. Like its original counterpart, the new venue is defined by grand scale, stunning design, multiple spaces, and a state-of-the-art Genelec sound system designed and installed by Garrett Audiovisuais.

“It was a massive project,” confirms Garrett’s sales director, Raúl Fernandes. “We were involved from the very start, which was extremely helpful, but the pressure for everything to be perfect was possibly worse for the second venue than for the first! It’s always the problem when the first job is so successful – the second has to be even better…”

With the capacity to accommodate over 300 people, JNcQUOI Asia is not just about the food. It’s a place where people come to see and to be seen, offering four different spaces for customers to relax and soak up the atmosphere: a large bar with comfortable seating – which also hosts a DJ booth; the main dining room dominated by a huge, golden dragon skeleton suspended from the central glass atrium; a glamourous sushi bar; and a comfortable terrace and interior garden. Garrett supplied an extremely high quality, zoned audio solution throughout with full control.

The first area is the bar, itself separated into three separate zones: the DJ area which utilises a pair of Genelec G Fives offering professional active loudspeaker performance but with flexible XLR and RCA connectivity, and a pair of 5041 in-wall subwoofers behind the DJ booth; the main bar area which is equipped with six 4030 and six of the larger 4040 installation loudspeakers plus three 5041 subwoofers hidden in columns; and finally the toilets – a design haven in themselves! – where Garrett installed four AIC25 in-ceiling speakers.

The challenge for the bar area was to provide sufficient coverage for what is a very open space without sacrificing quality for SPL. The solution also had to be as discreet and as aesthetically pleasing as possible. “We spent a long time getting loudspeaker placement absolutely right for optimum results, and then we fine-tuned the system with the loudspeakers’ own on-board room response controls plus EQ and delay via a matrix. Our service manager, Luis Tavares, did a fantastic job of tuning the system, especially here in this room,” recounts Fernandes who also notes that there is an output to each speaker enabling every speaker to be controlled individually for maximum precision. “When the system was commissioned, we turned the music up pretty loud and I invited the owner to come and stand in the middle of the room with me. We could still carry on a conversation – I told him that this is why we use Genelec!”

“A good live band actually sounds amazing as the system is so well calibrated to the space.”

It’s also possible to have live music in the bar although the system wasn’t initially designed with live music in mind. “The owner changed his mind at the last minute! Fortunately, we had enough inputs and outputs still available to make it possible – we just had to add extra microphones and a digital mixer,” says Fernandes. “A good live band actually sounds amazing as the system is so well calibrated to the space. It also helps that there are lots of nice, absorbent surfaces in the bar area to reduce the amount of reflections.”

“The larger 4040s gave us the extended bass response we required whilst still remaining aesthetically pleasing.”

For the restaurant area, Garrett opted for a total of fourteen 4040s. The biggest issue here was the acoustics, as the outside wall is mostly glass and there is a huge glass atrium overhead that houses the rather magnificent dragon. “As there was no room for subs in the restaurant, the larger 4040s gave us the extended bass response we required whilst still remaining aesthetically pleasing. The most challenging aspect was managing the very reflective environment. Fortunately, Genelec products excel in that respect, and once again we were able to calibrate the system very precisely for optimum results – in other words, intelligible, clean audio at levels where diners can still hold a conversation at normal, comfortable levels.”

The project manager for JNcQUOI Asia was Garrett’s Mário Trigueiros, who also oversaw the original JNcQUOI project, and he was keen to point out how Genelec’s GLM software had helped the Garrett team optimise the loudspeaker system performance for different situations. “GLM is an amazing tool for system calibration,” he says. “We used it to perform all the measurements that were then turned into presets accessible via the control system. We’ve done all of the hard work upfront to ensure that the system is fully optimised for every situation, be it background music, a DJ or a live band.”

Garrett has provided control for all four zones, giving access to level, mute and source selection for the audio system, plus lighting and temperature. There are presets for daytime and night-time ambience settings. Access is via strategically placed wall panels or a mobile phone app.

Garrett also went to the trouble of measuring the sound outside the restaurant to ensure that there was absolutely no issue for the hotel next door, some of whose rooms border directly onto the bar. “We had to ensure that there was no sound leakage whatsoever. Once again, Genelec is an excellent choice in this respect because the loudspeakers are extremely efficient with tightly controlled directivity. Listeners have the impression that the system is loud because intelligibility is high which enables us to keep SPLs down – which is great for the neighbours!”

Fernandes and Trigueiros are proud of what they have achieved at JNcQUOI Asia. “It’s another fantastic showcase for both us and Genelec,” confirms Trigueiros. “Genelec is a very high quality brand, ideally suited to this kind of high-end environment where failure of any kind, or sub-par performance would not be tolerated. Nevertheless, the active system design is a bonus – firstly because it saves on space and makes for a much cleaner installation, and secondly, in the unlikely event that one does go down, it doesn’t compromise the rest of the system. That is very reassuring for the owners, although we’ve never had a failure yet. The owners are thrilled with the results and so are we. You only have to look at the reviews to realise that the concept is a success at every level.”

The Amerikalinjen building located in the most central and vibrant part of Oslo has a rich and colourful history. It was inaugurated in 1919 as the headquarters of the Norwegian America Line, a hugely successful passenger and freight shipping company that opened up the New World for hundreds of thousands of Norwegians.

100 years later the architectural landmark has been reborn as one of Oslo’s premier urban boutique hotels, complete with a comprehensive Genelec sound system supplied by Norwegian pro audio specialists, Benum. Occupying some of Oslo’s most prime real estate, Amerikalinjen - owned by the Nordic Choice Hotels group - has retained all of its authenticity whilst providing today’s travellers with a thoroughly modern experience.

You know that once they are in, the client will have trouble-free service for years.

The remit was clear – Amerikalinjen wanted the best possible sound in all areas of the hotel, to match the rest of the high quality services and fittings. The requirement was for four separate areas: reception; the restaurant; the cocktail bar; and the beautifully luxuriant conservatory at the heart of the hotel. Everything should sound extraordinary.

“Genelec was a completely natural choice for this installation,” declares Ronald Hernes, Benum CEO who oversaw the Amerikalinjen project. “Firstly, the sound quality is second to none. Secondly, they are active speakers which are therefore easier to cable and install, and there is no need for an amp rack room. Finally, you know that once they are in, the client will have trouble-free service for years. There’s no doubt that, for a project of this calibre, Genelec ticks all the boxes.” Nevertheless, he recalls that the mission was not without its challenges:

“From an architectural point of view, the building is beautiful with lofty ceilings and large windows,” says Hernes. “It looks wonderful, but it’s not ideal when it comes to speaker placement. Our main concern was achieving the required coverage with such large volumes of space to cover. In the conservatory, we also had to think about the reflections off the glass roof. Fortunately there’s quite a lot of greenery which helps deaden the room a little.”

We are getting positive feedback on the sound on a weekly basis.

Benum suggested increasing the amount of loudspeakers in each area in order to achieve optimal coverage and sound quality even at low levels, yet still conserving sufficient headroom to be able to turn up the volume when required for a more party-like ambience.

“We opted for eight of the larger 4030Cs in the cocktail bar to make sure they had enough power for the late-night crowd. For reception, the restaurant, and the conservatory ‘garden’ we used lots of 4020Cs. Each area also benefits from a pair of 7040A subwoofers (except reception which only has one) to provide a subtle, but critical boost to the low end without
being too physically imposing. In total we installed thirty-eight 4020Cs, eight 4030Cs and seven 7040A subs. Everything is on a Dante network distributed via an Allen & Heath dLive DM0 MixRack which is broken out into analogue at each zone via a Neutrik interface, and then to the loudspeakers via Sonifex active balanced splitters. Each zone is equipped with an A&H IP1 network controller which gives local operators access to source selection and
volume. Finally, we put an A&H IP6 in reception which provides control over multiple zones.”

Wilhelm Hartwig, Amerikalinjen’s general manager, is delighted with the results. “High quality audio, especially in the common areas, was an early focus,” he explains. “We chose Genelec as a premium Scandinavian brand and we are incredibly happy with the results. We are getting positive feedback on the sound on a weekly basis. I’ve worked at many hotels but I can’t ever remember guests commenting on the sound quality before! That is really quite something.”

Helsingin Uusi lastensairaala (HUS) on ainoa laatuaan. Vuoden 2018 lopulla avattu, noin 170 miljoonaa euroa maksanut huippulaatuinen yksikkö hyödyntää taidetta ja leikkiä yhdistettynä uusimpaan digitaaliseen teknologiaan. Tällä yhdistelmällä saavutetaan parasta mahdollista lääketieteellistä hoitoa paikassa, jonka lapset ja heidän perheensä voivat kokea turvalliseksi ja luotettavaksi.

Yksi osa sairaalan innovatiivisesta suunnittelusta on koko rakennuksen laajuinen äänijärjestelmä, joka tuottaa potilaille ja henkilökunnalle rauhoittavan äänimaailman. Äänimaailma on täysin verkotettu 39:n Genelecin 8430A IP -kaiuttimen ansiosta. Äänimaailman suunnittelutyö palkittiin Grand Prix - palkinnolla äänimaailma- ja ambient-kategoriassa vuoden 2019 International Sound Awards (ISA) -palkintogaalassa Hampurissa.

Idea äänimaailman takana oli luoda jokaiselle sairaalan kahdeksalle kerrokselle niiden visuaaliseen ilmeeseen sopiva ääni. Inspiraatiota haettiin pääosin luonnosta sekä rakastetuista Muumi-tarinoista. Aalto-yliopiston Sound in New Media -ohjelman johtaja Antti Ikonen sekä kymmenen ohjelman maisteriopiskelijaa olivat vastuussa jättiläismäisestä työstä äänimaailman takana.

“Jotta stressiltä ja ääniin väsymiseltä vältyttäisiin, teimme lisääntyvän äänimaailman kiertävän sijaan”, Ikonen kertoo. “Kaikki äänimateriaali on tallennettuna yhdelle tietokoneelle joka luo ja renderöi äänimaailmat ennen niiden syöttöä eri kerroksiin ja osastoihin sairaalan IP-verkon kautta”.

“Äänimaailman suunnittelu alkoi jo ennen kuin sairaala oli rakennettu”, hän jatkaa. “Keskustelimme arkkitehtien, lääkäreiden, sähköinsinöörien, IT-ammattilaisten ja Genelecin kanssa siitä, miten voimme toteuttaa näin kokonaisvaltaisen teknologisen järjestelmän. Tilan täyttävän taustamusiikin sijaan ajatuksena oli luoda lapsille miellyttävä, lähes huomaamaton äänimaailma joka ei myöskään häiritsisi hoitajia tai muuta henkilökuntaa”.

Kaiutinasettelu oli olennainen osa suunnittelutyötä. Asettelu otettiin huomioon jo projektin alkuvaiheissa, joka mahdollisti kaapeloinnin ja infrastruktuurin suunnittelun itse rakennukseen. Äänimaailma tuotetaan 39:n Genelec 8430A IP -kaiuttimen ja kymmenen AIC25-kattokaiuttimen kautta sairaalan tiloihin aina maanalaisesta parkkihallista ylimpään kerrokseen saakka. Äänimaisemaa toistavat kaiuttimet on tarkoituksella jätetty pois erityisistä tiloista, kuten hoitajien työtiloista, potilaiden huoneista, leikkaussaleista ja kokoushuoneista.

“IP-verkossa toimivien kaiuttimien käytössä on se erittäin suuri etu, että kaiuttimen ja äänilähteen (tässä tapauksessa Apple Mac Pro, joka ajaa ääniohjelmistoa) välille ei tarvita perinteisiä äänikaapeleita. Ilman IP-verkkoa järjestelmä olisi vaatinut satoja metrejä äänikaapelointia ja se olisi ollut paljon herkempi monenlaisille häiriöille”, Ikonen selittää. “IP-ääniverkossa signaali käsitellään datana tietokoneverkon verkkokaapeleiden kautta. Toisin sanoen, äänijärjestelmä hyödyntää jo olemassa olevaa verkkoa, joka luonnollisesti on todella paljon kustannustehokkaampaa. Ja mikä tärkeintä, signaaliketju ei kärsi lainkaan ja ääni voidaan uudelleentuottaa täydellisesti”.

Jon-Patrik Kuhlefelt, Sibelius-Akatemian ääniteknikko ja digitaalisen äänen erityisosaaja, toimi myös isossa osassa äänimaailman teknisessä ja sisällöllisessä suunnittelussa. “Järjestelmän sydän on Mac Pro -tietokone joka ajaa Max/MSP patchia”, hän kertoo. “Focusriten REDNET PCIeR -äänikortti Mac Pro:ssa syöttää Dante-teknologian avulla ääntä BSS BLU-806DA DSP-prosessoriin, jota hyödynnetään lähinnä kaiuttimien mykistämiseen mahdollisen tulipalon sattuessa. Prosessorin ulostulot syötetään Genelec 8430A IP -kaiuttimiin AES67-standardia hyödyntäen. Focusrite REDNET AM2 -äänikortti taas syöttää äänen AIC25-kaiuttimiin”.

Genelec oli täydellinen kumppani Uuden lastensairaalan äänimaailman kaltaiseen kunnianhimoiseen ja haastavaan projektiin.

Kuhlefelt korostaa myös sisäänrakennetulla vahvistimella varustettujen aktiivikaiuttimien hyötyjä. “Koko rakennuksessa on lähes sata Genelecin kaiutinta. Äänimaailmaprojektin kaiuttimien lisäksi sairaalassa on myös yli viisikymmentä 4000-sarjan kaiutinta, joista suurin osa on kompakteja 4020C-malleja. Nämä kaiuttimet on sijoiteltu kokoushuoneisiin ja konferenssitiloihin ympäri sairaalaa. Ilman aktiivikaiuttimia olisimme joutuneet asentamaan todella monta vahvistinta!”, hän toteaa.

Antti Ikonen toteaa lopuksi: “Genelec oli täydellinen kumppani Uuden lastensairaalan äänimaailman kaltaiseen kunnianhimoiseen ja haastavaan projektiin. Kaiuttimien lisäksi Genelec tarjosi äänisuunnitteluryhmälle neuvoja teknisissä ongelmissa, joiden esiintulo oli väistämätöntä tämänkaltaisessa pioneerityössä. Olemme kaikki erittäin ylpeitä saavutuksestamme ja toivomme, että se toimii esimerkkinä monille tuleville projekteille”.

The Mida Performance Store in Changsha, the capital city of China’s Hunan province, is a new concept that offers a high-spec live performance venue, bar and social media experience for music lovers. It provides an open stage for anyone wanting to give free rein to their singing talents in front of an appreciative audience of their peers. The entire performance space is equipped with Genelec loudspeakers for a high quality audio experience for both performers and audience members alike.

The performance area is a specially built stage named ‘Minishow’. The rest of the store is comprised of the audience area and the bar. Unlike a traditional live performance venue, the performers on stage are not professionals. Anyone is free to scan the codes on the screen, choose their songs and perform them on stage when their turn comes in a truly professional environment with pristine audio quality from Genelec. The concept has proved hugely popular with customer flow reaching 120,000 in the first month of opening followed by 200,000 in the second month. On the Store Member’s Day, performance waiting time exceeded three hours!

Much of the popularity is attributed to the superlative quality of the Genelec audio experience that forms an integral part of the concept. From the outset the brief was to deliver the best possible sound, both for the audience and the performers. To this end, the Mida team had no hesitation in choosing a Genelec solution throughout the store.

“Genelec is widely known throughout the professional audio industry,” remarked Mr Zhang Hongxu, head of market operations at Mida Performance Store. “A great many albums are recorded and mixed using Genelec. There are vast numbers of people that secretly harbour the soul of a singer but it’s difficult for ordinary consumers to experience a professional environment and facilities. Some people regard high reverberation levels as ‘good sound’, which is far from the truth. What we want to do is to bring a truly professional experience to ordinary people, to allow all music lovers to enjoy a high end performance.”

The store covers an area of about 50 square meters including the stage, audience area and the bar. After careful consideration of the layout, traffic flow, and the crosstalk from other areas in the store, the engineers from Mida and Genelec China selected a pair of Genelec 1032Cs as the main loudspeakers flown either side of the stage, supplemented by five 4030Cs to provide extended coverage across the rest of the audience and bar area, plus a further four 4030Cs for stage foldback.

"It’s a totally new experience – all the subtleties and detail of each vocal performance are revealed."

The goal was to achieve smooth, even coverage across the designated audience area, with clear, detailed audio at optimum SPLs, thus avoiding the typical reaction to low quality audio with poor intelligibility which is simply to turn up the volume. “Almost everyone has experienced karaoke with poor sound quality, even if they are unable to pinpoint why the sound is bad,” says Mr Zhang Hongxu. “Here, whether the customer is performing on stage or is part of the audience, there is none of the harshness in the high frequencies that is unpleasant to the ear or the booming in the low end that destroys the detail; unfortunately these are common issues in many live venues and karaoke bars (KTVs). On the contrary, Genelec loudspeakers are renowned for their transparent reproduction of the original sound source. Anyone that cares about singing cares about their own vocals and singing technique – if they are performing in a KTV with low quality audio, they can’t hear the detail in the vocal or distinguish between different techniques. However, at the Mida Performance Store, it’s a totally new experience – all the subtleties and detail of each vocal performance are revealed, to the great delight of both the performers and the audience.”

"It has a high quality sound system that allows people to feel the magic of music at a far more profound level."

Yu Huangliang, the Hunan area champion of the reality TV show, Sing China, has become a frequent visitor to Mida Performance. “I have experienced a variety of different performance venues, but once I sang on Mida’s stage, I refused to go anywhere else,” she said. “If you want to enjoy yourself to the full whilst singing, it has to be at Mida. Not only does it have a particularly good audience atmosphere, but more importantly, it has a high quality sound system that allows people to feel the magic of music at a far more profound level.”

In order to overcome the common challenges of live venues such as uncomfortably high SPLs, lack of detail, uneven frequency response and coverage, and to achieve the goal of “singing and enjoying the stage”, the Mida and Genelec China engineering teams put a lot of thought into the position and calibration of the whole loudspeaker system.

In order to fly the main 1032C loudspeakers in the limited space above the stage, they had to be placed horizontally. Once installed, engineers used Genelec GLM software for automatic measurement and calibration in the first instance and then fine-tuned the results manually according to feedback from the singers. The 4030Cs that provide the rest of the coverage of the audience area were calibrated in order to provide an SPL variation of no more than 2dB across the whole of the listening zone, delivering the same high quality audio experience to everyone in the audience, regardless of their distance from the stage.

Mr Zhang Hongxu is thrilled with the results: “Our goal from the outset was to allow ordinary people to enjoy the same experience as professional singers, and let the audience enjoy professional quality sound. We’ve achieved all of this thanks to Genelec, and the popularity of the venue since the store opened proves that the public agrees with us."

A powerful blend of Genelec products delivers exemplary audio performance at leading martial arts gym in Sweden.

The SPR Athlete Factory is a premium gym in the heart of the Swedish capital of Stockholm, specialising in functional physical performance training, or body mechanics, and high-level martial arts. Founder, Waldo Zapata, was keen to create the best possible environment for his athletes, both during their training sessions as well as before and after, and this included a state-of-the-art sound system based on Genelec’s 4000 Series installation loudspeakers installed by systems integrators, MA Ljud & Bildmontage - who had already installed a Genelec system into Zapata’s first gym in Södermalm.

“As with the first venue, our primary objective was to ensure a consistently good audio performance throughout the building,” says Morgan Askeholt, owner and founder of MA Ljud & Bildmontage. “One of the main reasons for selecting Genelec initially was the impeccable sound quality, and the fact that you know that they will continue to deliver that quality for many years to come. I particularly appreciate the Directivity Control Waveguide technology which enabled us to deliver a flat frequency response for excellent sound both on- and off-axis. This was important for the Södermalm installation which, as a retro-fit, meant that the positioning of some of the speakers was not perhaps as we would’ve liked. However, for the City venue, we were able to integrate the audio design into the build, which means our results were better still.”

“The best sound is what you feel and experience without it being an intrusion or a distraction.”
Nevertheless, the acoustic environment in any gymnasium is a challenging one, and the new city centre SPR Athlete Factory was no exception with a large amount of hard, reflective surfaces, including stone. “My goal was to fill the respective sound zones with the right number of speakers to ensure that the system can be heard everywhere, even at low levels, despite the challenging environment,” explains Askeholt. “The best sound is what you feel and experience without it being an intrusion or a distraction.”

A total of nine zones have been set up on the premises, facilitated via Sonos CONNECT players. Mono summing adapters were used with every Sonos player in order to provide a mono signal to all the Genelec speakers. As the Sonos units don’t have a designated subwoofer output, Askeholt used the bass management feature of Genelec’s 7040A subwoofer to resolve the issue. The result is that music can be easily streamed and played in different zones through the entire Genelec speaker setup, providing outstanding audio clarity and precision.

In the larger areas such as the gym and the MMA (Mixed Martial Arts) combat area, Askeholt opted for Genelec’s powerful 4040A active loudspeakers, and thanks to their impressive low frequency performance there was no need to install additional subwoofers - saving space and ensuring a more streamlined setup. The 4040A’s phoenix-type connectors made installation straightforward, allowing them to be daisy-chained together.

“The fact that they are all active is a big bonus as it simplifies installation and saves space."
A combination of 4030C and the slightly smaller 4020C loudspeakers are used throughout the rest of the facility including the juice/coffee bar, the locker rooms, and reception - which also features a Genelec 7040A subwoofer to reinforce the low end. “The volume in the reception area needs to be at very low levels, so the addition of a subwoofer helps to improve the sound considerably,” explains Askeholt.

“In addition to their excellent sound quality, Genelec’s 4000 Series installation loudspeakers offer a number of other benefits,” he continues. “The fact that they are all active is a big bonus as it simplifies installation and saves space, since we don’t have to find room for an amplifier rack. There is also a very wide choice of mounting accessories making it very easy to adapt the installation to the constraints of the room. The results across both gyms have been excellent, both from an audio point of view, and also the experience of working with Genelec equipment. I shall definitely be specifying Genelec loudspeakers much more for commercial projects in the future.”

Elite Park Avenue hotel is one of Gothenburg’s premier establishments, and also hosts the prestigious ‘At PARK’ restaurant, run by Michelinstarred chef, Stefan Karlsson. Specialist Uppsala-based AV, lighting and multimedia systems integrator, Kreativ Teknik, was commissioned to develop a complete solution including audio and lighting automation for the restaurant and bar, and they had no hesitation in identifying Genelec installation loudspeakers as the ideal solution to At PARK’s requirements.

"We required a high quality system with both detail and headroom that was also aesthetically pleasing."

Kreativ Teknik’s Daniel Landmark explains why Genelec was such a good choice: “Our first priority was sound quality,” he says. “We needed to achieve smooth, even coverage and a balanced soundscape at low volumes that is pleasant to listen to without being aggressive or intrusive. However, the system is running almost 24 hours a day and, during the weekend, also needs to be able to run comfortably at high SPLs for several hours when the DJ is in residence. We required a high quality system with both detail and headroom that was also aesthetically pleasing: so Genelec’s 4000 Series installation speakers fitted the bill perfectly.”

Landmark specified a total of thirty 4030C loudspeakers in order to achieve full coverage of the space. “It wasn’t as straightforward as you might think, actually, but fortunately Genelec has solutions for most things!” he notes with a smile. “The first issue was how to physically mount the speakers, as many of the walls in the dining area are covered with murals from Peter Apelgren, a well-known Swedish artist and comedian. However, Genelec has a vast range of mounting options compatible with the 4000 Series, so it was possible to find a good compromise.”

"The 7350As are perfect when space is limited, yet they deliver absolutely premium performance."

The second issue was how to reinforce the low end in the bar area for the DJ sessions. The 4030Cs were still ideal for the mid & high frequency ranges, but Kreativ Teknik had to be able to extend the low end. “There was simply nowhere we could reasonably install a free-standing subwoofer without it looking out of place, so instead we installed a pair of Genelec 5041A active in-wall subwoofers which are totally discreet and do the job perfectly,” recalls Landmark. “We faced the same problem in the dining area as well, but we got around that by installing a pair of Genelec 7350A smart subwoofers hidden in the base of a couple of sofas! The 7350As are perfect when space is limited, yet they deliver absolutely premium performance. Furthermore, by using them we could benefit from Genelec’s GLM software to handle any crossover or room calibration issues, so it was an excellent solution.”

Landmark confirms that the Genelec solution provided by Kreativ Teknik ticked a large number of boxes for the client. “Firstly, thanks to Genelec’s wide range of loudspeakers and accessories, as integrators we are confident that we can rise to just about any challenge – as we proved with At PARK. We also appreciate that they are active speakers, which makes installation even more straightforward. Secondly, there was a clear directive to work with manufacturers who offer sustainable solutions that will deliver reliable performance for many, many years. Finally, of course – and this is what makes Genelec such a great choice for these sorts of applications – is just the purity of the sound. It will never sound messy or woolly, even when played at relatively high levels. What’s more, we don’t have to spend hours EQing the system or tweaking audio settings because we know that Genelec will perform amazingly straight out of the box. The client is delighted and so are we.”

THE KIT

30 x 4030C
2 x 7350A
2 x 5041A

Ciccio is an affectionate way to say ‘chubby’ in Italian. Symbolising as it does a love for all the good things in life, it seemed the perfect name for Gruppo Italiano’s latest restaurant venture in Stockholm. Ciccio’s is the fourth establishment of the award-winning, family-run restaurant group, and perhaps the most ambitious.

Inspired by New York’s (in)famous Little Italy district, Ciccio’s is designed to be a meeting place that blurs the boundaries between work, eating, drinking and socialising. To help create the right atmosphere, Gruppo Italiano turned to systems integrator, Hages, in Stockholm, who supplied and installed a state-of-the-art Genelec sound system.

Hages specialises in audio design for public spaces, and especially restaurants, which made them a natural choice for Gruppo Italiano. Hages CEO, Thomas Axelsson, explains that they were contacted by the restaurant group in the very early stages of the project and asked to design the audio environment for the new restaurant. “Being involved so early in the construction process was a huge advantage as it enabled us to measure and calibrate the space very accurately and include the speakers in the blueprints. As a result, we knew that once the speakers had been installed, we would achieve the same level of sound distribution throughout the entire space. Regardless of where you find yourself in the restaurant, you will enjoy the same audio experience.”

“It also makes installation so much easier because speaker placement has already been determined, and all of the electrics and wiring have already been catered for, so the final result is really clean,” continues Axelsson. “You know before you even start that there won’t be any unsightly wires trailing and that each speaker will be optimally placed for the best results, both acoustically and aesthetically.”

For this project, Axelsson opted for a total of sixteen Genelec 4030C loudspeakers from Genelec’s installation-specific 4000 Series. “We chose the 4030C because the sound is incredibly precise, and it has great range and power. In fact, the low end is powerful enough that it makes the need for an additional bass speaker almost redundant. We did add bandpass subwoofers in a few places because we had the budget to do it and it just fills out the sound a bit more at the bottom end, but it certainly wouldn’t have been a disaster if we couldn’t have done it. As it is, the subs are fully integrated into the interior and are completely invisible.”

"Genelec has a reputation for superlative sound quality, and the 4000 Series is no exception.”

Axelsson also appreciates the tonal balance of the 4030s. “As well as being precise, the sound is also incredibly natural and transparent. The highs are clear and musical without being aggressive and the mids and lows are present without being overwhelming. Genelec has a reputation for superlative sound quality, and the 4000 Series is no exception.”

However, in a restaurant environment like Ciccio’s where the décor and atmosphere are of prime importance, the loudspeaker choice wasn’t solely about the sound — it had to work visually as well. “Fortunately, the 4030Cs look as good as they sound with their pleasantly rounded form, and they also offer the possibility to customise the colours to blend seamlessly into the environment. We chose to paint the speakers using an oven lacquer so that the speaker colours match the interior perfectly. They look wonderful.”

Hages used a Bose ControlSpace ESP-880 for processing and system control. “We used the ESP-880 to commission the system and provide straightforward system control via a programmable user interface — essentially a wall panel — that we have programmed to be so simple that absolutely anyone can use it, even if it’s their first night on the job. We’ve basically given them on/off and level control, and that’s it! But that’s all they need. The system sounds amazing whether at low levels during dinner when you just want unobtrusive background music, or when you’ve turned it up for the late night/weekend crowd that is wanting to party and dance on the tables. The owners are delighted with the results. Ciccio’s is already turning out to be a very popular nightspot in Stockholm.”

THE KIT

16 x Genelec 4030C

Omistajaveljekset Teemu ja Miikka Sulkala päättivät heti, että uusi Basso Club ei tyydy tavanomaisiin ratkaisuihin. ”Emme halunneet tehdä mitään kuten kilpailijamme tai muut yökerhot aiemmin”, vahvistaa Teemu Sulkala. ”Halusimme jotain aivan uutta.”

Teemulla ja hänen perheellään oli tarkka kuva siitä, mitä he halusivat rakentaa Oulun keskustan lähellä sijaitsevaan entiseen huonekalumyymälään. Arkkitehdiltä kuluikin vain noin 50 tuntia lopullisten piirustuksien tekemiseen Teemun luonnosten pohjalta.

Yökehon tilasuunnittelu on kuitenkin vain yksi osa palapelissä. Huipputason äänentoiston luominen tilaan on aivan toinen juttu. Teemu myöntääkin, ettei hänellä ja hänen veljellään ollut projektin alkuvaiheessa käsitystä siitä, mitä kaikkea sellaiseen järjestelmään kuuluisi. ”Tiesimme vain, että tavanomaista jonkin verran suurempi investointi audiojärjestelmään olisi myös sijoitus tulevaan toimintaamme, joten päätimme tehdä sen.”

Olimme aivan ihmeissämme siitä, että niin pieni kaiutin pystyi tuottamaan niin laadukasta ääntä suurella äänenpaineella.

Teemu tutustui Geneleciin paikallisilla messuilla ja kiinnostui varsinkin uudesta S360-kaiuttimesta ja 7382-subwooferista, joten järjestettiin vierailu Genelecin tehtaalle Iisalmeen tarkempaa tutustumista varten. ”Olimme aivan ihmeissämme siitä, että niin pieni kaiutin pystyi tuottamaan niin laadukasta ääntä suurella äänenpaineella”, sanoo Teemu. Demon jälkeen oli selvä, että halusimme ne Bassoon, vaikkakin valinta on epätavallinen. Kun kerroimme Genelecin asiantuntijoille mitä olimme hakemassa, he suosittelivat S360:ta ja olemme hyvin iloisia, että noudatimme neuvoa.”

”Tavoitteemme oli yksinkertainen – halusimme parhaan mahdollisen äänijärjestelmän. Useimmat Suomen yökerhot eivät panosta äänenlaatuun, vaikka käyttävätkin paljon rahaa sisustussuunnitteluun, kalusteisiin ja muuhun sellaiseen. Äänenlaatuun ei kiinnitetä huomiota, usein kaiuttimia on liian vähän ja ne soivat niin lujaa, että keskustelu käy mahdottomaksi. Me halusimme, että asiakkaamme voivat nauttia musiikista hyvälle yökerholle kuuluvalla äänenvoimakkuudella, mutta voivat myös keskustella ystäviensä kanssa tarvitsematta huutaa tai turvautua viittomakieleen!”

S360 osoittautui täydelliseksi valinnaksi Basso Clubille. Pyöristetyillä, diffraktiota vähentävillä kulmilla varustettuun MDF-koteloon rakennetussa kaiuttimessa on 10 tuuman bassoelementti ja 1,7 tuuman titaanikalvolla varustettu painekammiodiskantti asennettuna syvään DCW-suuntaimeen. S360 sointi on Genelecin periaatteiden mukaisesti neutraali ja tasapainoinen, kaiutin yltää 118 desibelin hetkellisen äänenpaineen ja hallittu suuntaavuus mahdollista jopa 10 metrin käyttöetäisyyden. Yhdessä uuden 7382-subwooferin kanssa S360 on erinomainen ratkaisu silloin, kun tarvitaan suurta äänenpainetta toiston laadusta tinkimättä.

Basso Club asensi kuusi S360:ta tanssilattian ympärille ja kaksi 7382-subwooferia esiintymislavan alle. Yhdeksän 4030-aktiivikaiutinta huolehtii taustamusiikista klubin muissa osissa ja kaksi 8030-aktiivikaiutinta palvelee DJ:n monitorikaiuttimina. Teemu ja hänen yhteistyökumppaninsa ovat erittäin tyytyväisiä järjestelmään.

On todella mahtavaa että kuuluisa DJ ylistää systeemiä asiakkaiden lisäksi.

“Olemme hyvin tyytyväisiä”, Teemu vahvistaa. ”Jotkut asiakkaat tulevat oluelle ja tutkimaan kaiuttimia, jollaisia eivät ole koskaan nähneet missään yökerhossa. Asiakkaat todella arvostavat sitä, että musiikista voi nauttia eikä se tunnu soivan liian lujaa. Tanssilattialle suunnatut S360-kaiuttimet on säädetty soimaan noin 30 prosentin tasolle maksimivolyymistään – musiikki on riittävän lujalla, että lattialla tuntee rytmin rinnassaan, mutta silti voi keskustella normaalilla äänellä. Sitä ei uskoisi mahdolliseksi, mutta totta se on!”

Asiakkailta saadun kiittävän palautteen lisäksi klubin avajaisissa esiintynyt DJ Darude ilmoitti Instagramissa olevansa “taivaassa” tehtyään ensimmäisen soundchekinsä Genelec-kaiutinjärjestelmällä. ”On todella mahtavaa että kuuluisa DJ ylistää systeemiä asiakkaiden lisäksi. Se todistaa, että olemme tehneet oikean valinnan”, toteaa Teemu. Olen todella ylpeä siitä, että klubimme on Suomen ja luultavasti koko mailman ensimmäinen yökerho, jossa on S360:t. Luotimme Geneleciin, niin tuotteeseen kuin yhtiön asiantuntijoihin, jotka suosittelivat S360:ta tähän käyttötarkoitukseen. Tulokset puhuvat puolestaan.”