Genelec and Metropolia University of Applied Sciences Continue Inspiring Collaboration Through Real-World Student Projects
Genelec and Metropolia University of Applied Sciences Continue Inspiring Collaboration Through Real-World Student Projects
As part of the collaboration, students from Metropolia’s Media and Film programme have worked closely with Genelec on a range of creative assignments, including a brand project and content production tasks connected to our company values, design philosophy and customer-focused approach. Students involved in the brand project also visited Genelec’s headquarters and factory in Iisalmi, gaining insight into our manufacturing processes, sustainability work and product development.
The students’ brand film explores how the students interpret the Genelec brand as a whole – across its diverse customer segments. Created as a separate project, their video about our UNIO Audio Monitoring Ecosystem presents a visually striking take on the idea of professional audio monitoring moving beyond the studio into the spaces where creative work often takes place today.
Together, the projects reflect the students’ own perspectives and hands-on experience with the tools they use in their studies – demonstrating not only strong technical and storytelling skills, but also a deeper understanding of the Genelec brand.
According to Genelec CEO Siamäk Naghian, the collaboration stands out as an exceptionally positive experience.
“Working together with Metropolia’s students was extremely rewarding for us. Finnish education and creative culture are truly world class, and this was reflected in the students’ commitment, professionalism, collaboration skills and curiosity to learn. It was inspiring to see how naturally they understood the spirit of the Genelec brand and the way we want to tell our story through a customer-focused perspective.”
Students describe the collaboration as highly motivating and value how it's brought them closer to professional working life than classroom assignments typically do. Gaining experience with a globally recognised Finnish brand is encouraging them to aim for the highest possible standards as they build confidence for their future careers.
For Genelec, the collaboration also provides valuable new perspectives for developing future projects. The partnership also forms part of Genelec’s important long-standing commitment to education and learning – and collaboration with universities and higher education institutions around the world.
Genelec and Metropolia University of Applied Sciences signed a new workplace collaboration agreement this February at the school's Arabia campus in Helsinki, ensuring students will benefit from this meaningful collaboration well into the future.